Home » Post » Call For Entries: Coca-Cola At Content 360

Call For Entries: Coca-Cola At Content 360

Contributed by: Rusmir Arnautovic
Date: Tuesday 26, January 2010
Call For Entries: Coca-Cola At Content 360

Deadline: 15 February 2010

MIPTV has announced Coca-Cola’s participation in the line-up of the Content 360 cross-media competition, co-sponsoring a new Content 360 "Engaging With Teens Through Branded Content For Coca-Cola" category, with global advertising agency Ogilvy. Coca-Cola is an Ogilvy client. Coca-Cola is seeking new ideas to engage with teenage audiences that seamlessly integrate the brand into content—whether that takes the shape of a TV show, a web movie series, a mobile application, a game, a social network activity, etc.

Digital creators, along with television and interactive producers, have until February 15 to submit their projects. The winning idea, announced during MIPTV 2010, will receive a minimum euro 10,000 contract to develop the idea further with Ogilvy for Coca-Cola.

The Content 360 cross-media competition is calling for entries in a total of six categories, and is organized in partnership with the BBC, European Commission, National Film Board of Canada, Korea Communications Commission, and TF1.

"Ogilvy has been a loyal partner of Content 360 for four years now and has been particularly active in encouraging its clients to participate. Coca-Cola's interest in creating a new competition category in the Content 360 Challenge, highlights the growing importance of branded content and advertiser-funded programming at MIPTV, and its tremendous potential for driving creativity for today's multi-platform youth audiences," says Ted Baracos, MIPTV Director of Digital Media.

For more information on Content 360 rules of entry, click here.

LATEST ISSUE - Download it!
Final Issue | 2012
Here is the Final Issue of Brainstorming magazine in 2012 and it is now available for download. Please leave us a comment what you think about our Final Issue.
Mamina Kuhinja