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Cancer survivors become one with advertising #beatcancersooner

Contributed by: Rusmir Arnautovic
Date: Thursday 22, August 2013
Cancer survivors become one with advertising #beatcancersooner

On Monday, in London’s Victoria station, four cancer survivors — Anna, Parminder, Adam and Linda— loaned their bodies to a human billboard for Cancer Research UK.

The four had their (modestly covered) bodies painted to blend in with a large sign bearing the organization’s “Beat Cancer Sooner” slogan from their TV PSA as commuters and press looked on.

You can see more pictures of the stunt at Cancer Research UK’s Facebook page.

Advertiser:
Cancer Research UK

Agency:
AMV BBDO

Source:
Brand Republic

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