Home » Post » Fanta Defeats the Robotic Forces of Evil in Child's Sweet CGI Dreams

Fanta Defeats the Robotic Forces of Evil in Child's Sweet CGI Dreams

Contributed by: Rusmir Arnautovic
Date: Sunday 14, July 2013
Fanta Defeats the Robotic Forces of Evil in Child's Sweet CGI Dreams

Ad agency Jung von Matt/Neue Elbe and directing duo Alex & Steffen stage an orgy of CGI insanity, referencing various effects-driven fantasy blockbusters from the past 20 years, in this lighthearted yet heart-pounding German spot branding Fanta as "The official sponsor of FANTAsy."

When a giant Transformers-type cyber-terror lays siege to a desert castle, a pro wrestler gets catapulted into the fray, bouncing harmlessly off the bot's metal hide, and a plucky princess slides down a saurian's back to save the day. Turns out the action—superbly staged and worth several viewings—is taking place in the imagination of a little girl at a family picnic. The intricate sandcastle they've built sits nearby, its parapets manned by action figures. Some might say it's a sad commentary that a kid's imagination is fueled by soda-pop-culture/Hollywood hype, though in our media-saturated age, this seems about right, and the melee she envisions provides more thrills than most mega-budget flicks can manage. Good thing they didn't probe her brother's imagination. That little devil would've used the robot to conquer the world and hogged all the Fanta for himself!

LATEST ISSUE - Download it!
Final Issue | 2012
Here is the Final Issue of Brainstorming magazine in 2012 and it is now available for download. Please leave us a comment what you think about our Final Issue.
Mamina Kuhinja