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IKEA: Living Together

Contributed by: Rusmir Arnautovic
Date: Wednesday 23, January 2013
IKEA: Living Together

The new year gives IKEA the opportunity to celebrate new beginnings in life. The brief is quite clear but, of course, there are plenty of different ways to respond to it. And it’s funny to see how the UK and Germany executed the same campaign with two completely opposite approaches: a new life as a couple vs a new life as single.

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