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Live like Grandpa

Contributed by: Rusmir Arnautovic
Date: Thursday 22, August 2013
Live like Grandpa

This new anti-obesity ad from Coca-Cola proposes a short-cut to living a longer, healthier and more active life – ‘live like Grandpa’.

Smoking like a chimney, drinking like a fish and working in a factory with hazardous materials not included (that would be living like *my* grandpa). Joking aside, I really like the comparison and the simplicity. As Futerra would have it, it’s about an inspiring alternative not a sacrifice.


David The Agency, Buenos Ayres

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