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Persil: For Whatever Life Throws

Contributed by: Rusmir Arnautovic
Date: Sunday 14, July 2013
Persil: For Whatever Life Throws

Persil has just released its biggest campaign to date, celebrating the resiliency of UK kids. The Unilever brand continues to champion dirt, whilst battling Mums’ cynicism that one product alone can defeat grime. The precursor to this was our award winning DIRT IS GOOD campaign that encouraged kids to explore the great outdoors. The new TV spot signifies the re-launch of their Small & Mighty product. The visual spectacle aims to show that Mum has done her best to prepare her children for a world of uncertainty.

Advertising Agency: DLKW Lowe, London
Copywriter: Frances Leash
Art Director: Christopher Bowsher
Production Company: Academy Films, London
Director: Niall O’Brien

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