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Samsung Wireless Audiodock: The Invisible Jukebox

Contributed by: Rusmir Arnautovic
Date: Tuesday 19, November 2013
Samsung Wireless Audiodock: The Invisible Jukebox

To promote the new Samsung Wireless Audiodock, the only dock that also plays music via Bluetooth and wifi, we developed a promo activation called The Invisible Jukebox. We put our Audiodock within a transparent Jukebox and installed this in some premium restaurants in Sao Paulo. Consumers were asked to select the songs they want to play, but instead of getting up to place chips, they used their smartphones to select the songs from where they were.

Advertising Agency: Cheil, Brazil
Creatives: João Gabriel Gragnani, Marcelo Ferreira, Raphael Berthoud, Alex Matsumoto, Márcio Bittencourt, José Borba, Mario Amadei, Marcelo Maciel, Aila Ferreira, Mariana Leite
Creative Directors: Augusto Moya, Maurício Machado
Accounts: Patricia Fraiha, Fernando Silva
Approval: Sofia Almeida, Erico Traldi
RTVC/Art Buyer: Fabíola Camilo
Production Company: W3 Filmes
Director: Wallace Barbezan
Cinematographer: Danilo Padrin
Post-production: Rafael Bergamini

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