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Sonimagfoto and Multimedia Photolovers

Contributed by: Rusmir Arnautovic
Date: Saturday 11, May 2013
Sonimagfoto and Multimedia Photolovers

Sonimagfoto and Multimedia, a photography exhibition held in Barcelona in April, ran a print and online advertising campaign using the unifying concept of “Photolovers”. Couples are shown embracing, representing the connection between thumb and camera in professional, amateur and expert photography categories.


The Photolovers campaign was developed at DDB Espana, Madrid, Spain by chief creative officer Jose Maria Roca de Viñals, executive creative director Fernando Barbella, creative directors Paco Cabrera and Sergi Perez, art director Daniel Ubach, copywriter Anace Moreno, photographer Alexis Mire, business director Gorka Lozano and account supervisor Veronica Coz.

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